BMW's Rotating OLED screen approved, or will it trigger a new trend?

News on April 21, BMW applied for a screen layout system patent officially approved by the State Intellectual Property Office. The patent is an OLED screen layout system, and the owner can rotate it horizontally or vertically according to his own usage scene.

According to the patent description, this screen layout system uses a rotation axis to rotate the screen. The user can choose to manually adjust the angle of the rotating screen, or automatically controlled by the vehicle to meet the screen adaptation problems of different functions.

In addition, the patent may use an OLED screen instead of the LCD screen commonly used in traditional car screens. This new type of screen has lower energy consumption and better display effects. It is currently widely used in many electronic devices such as TVs and mobile phones.

As vehicles gradually become more intelligent, the experience of enjoying the system in the car has become a demand that many people are more concerned about. The central control design and human-computer interaction system design of various manufacturers are gradually taking shape. The knob system, the button system, and the touch control Pie, various new screen designs are beginning to emerge. For luxury cars, the weight of the central control screen design has also been significantly improved.

There is no doubt that BMW's attempt at a new screen also intends to bring a whole new revolution to the car screen. In 2012, when multi-touch electronic products appeared, this trend also affected the development of automobiles. Tesla CEO Elon Musk integrated large-size screens into the car, turning the car into a "mobile smartphone" and controlling all the functions of the car through the screen.

Tesla's super large central control screen has also further triggered the new trend of large and multi-screen adoption by domestic automakers. On the ideal ONE, the first model, the ideal car uses four large screens to control the instrument, central control, vehicle control and co-driver entertainment. Another newly-built car company, Byton Motors, attracted a lot of heated discussions as soon as it appeared because of its iconic 48-inch central control panel.

However, in 2020, the dual-screen will become the mainstream design of automotive interiors because of its advantages in shaping the sense of technology. In the new models launched around 2020, most of them adopt dual screens. For traditional car companies, when the screen design becomes a bright spot and a new selling point, how to trigger the next round of trends has also become one of the goals of competition.